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  Saturday, September 04, 2010  * Myth to Reality Register 
   







   

MYTH TO REALITY:
THE SPIRIT OF THE ENTREPRENEURIAL ADVENTURE
“McAlister and Burrows have bridged business and spirituality into this important book about living a full and rich life.“  
                                                                                              — Entrepreneur Radio

Despite the fact that 600,000 small businesses were started in the U.S. last year and 50% of those will be gone in five years, this sector remains one of the fastest growing and the true backbone of our economy. So what can we do to make sure these businesses survive and thrive?

“Most business owners start out with all the energy and excitement that is needed to get the business going… But at some point the business expands beyond its owner’s comfort level, and it is at this point that many begin to fail,” says John McAlister, co-author of Myth to Reality: The Spirit of the Entrepreneurial Adventure. “It’s at this fork in the road where the business owner must commit to doing things differently and choose the path of adventure Vs the path of the quest, the repetition of routine.”

Myth to Reality: The Spirit of the Entrepreneurial Adventure is the guide for helping business owners, CEOs and senior executives make that change. “Like our readers I was busy working yet the business was consuming my life. But, in 1991 my life changed. This is when I learned how to balance mind and spirit so that my business served my life. And what I learned is captured in this book,” says co-author Jeff Burrows, whose real-life story is the reason Myth to Reality came to be. “It doesn’t matter if you’re a business of one or a business of 100. Learning to live and work effectively in the gap between your reality and your vision --- where you are and where you want to be --- will drive the success of your business.”

In Myth to Reality, McAlister and Burrows present the proven strategy, art and science to teach anyone who is responsible for creating and developing business --- whether they own a business or work in the corporate world --- how to transform a condition of chaos to a condition of order, excitement and continuous growth.

The Strategy is learning how to design your business to serve your life and the life of those who work in it. Most owners work too hard for the results they are attaining.

The Art is learning to occupy the space between vision and reality which enables you to become an entrepreneur on an adventure, versus a business person on a quest.

The Science is the program which teaches the essentials of business development: leadership, marketing, money, management, client fulfillment, lead conversion and lead generation.

“Myth to Reality is the product of our experiences. Now business owners ---whether in business for 20 years, 10 years, or just starting out --- have the self-help tool to keep the spirit and adventure of entrepreneurship alive,” says McAlister. “As they take this adventure, they will leave behind the manager, technician, or inventor in them to become the entrepreneur that will drive their business and their life. They will dare to go between their myth and their reality.”  
   

“Myth to Reality led us to understand that although we were successful according to industry standards, we have much more capacity to improve...being the best requires the commitment and discipline explained in this book.“
Gary Jackson, President/CEO, Concord Construction Company, Mesa, AZ

“This unique book deserves the highest recommendation to any one who is contemplating, starting or actually running a new entrepreneurial business. Even from  Downunder  one can feel the touch in the heart, mind and soul of this uplifting and superb book.”
Peter R Kronborg. Co-Founder of Our People Plus, Melbourne, Australia

“So far this process has taken me from a "vague idea" of what my big picture looks like to a very concrete concept of my Preferred Future.  I now have detailed & specific systems & people in place.  My business is becoming more & more a reflection of my life & how I've chosen to lead it.“
Brian Fricke, President, Financial Management Concepts, Maitland, FL

“Myth to Reality gives entrepreneurs the tools they need to take charge of their business and their life.  Whether you’ve been in business for 20 years, 10 years, or are just starting out….. this book will teach you how to work on your business, not in it.”
Dominique Vercamert, President, Strategic Financial Solutions, Charlotte, NC

“Like life itself, growing and running a successful business is an adventure --- one that is driven by myth, spirit and vision.  Myth to Reality offers four simple lessons that will help anyone who owns a business or works in a business understand the breadth and range of the entrepreneurial adventure.“
Jerry Fulks, CEO, Fulks & Company, Seattle, WA

“Myth to Reality challenges readers to find the passage of self-discovery that every successful entrepreneur must find. The path is an exploration of one’s spiritual objective, mythic story and strategic vision.  McAlister and Burrows gives the reader the tools to navigate the path successfully to ensure that the business serves the life of the owner and the people who work in it.“
Karen Conlon, President, California Association of Community Managers, Irvine, CA

“How often have we heard of an entrepreneur started out running a great business, only to end up with the business running him?  Myth to Reality shows business owners how to prevent this from happening.  McAlister and Burrows give their readers the insights and tools they need to make their business a reflection of their life and how they have chosen to lead it.” 
Dan Robertson, CEO, Robertson Industries, Phoenix, AZ

“Myth to Reality is an exploration of business and individual growth.  The book shows readers when they embrace the adventure of changing their business and their life they are best able to transform their personal and professional passions and goals from myth into reality.  They are able to live and work how they have always wanted to.“
Mike Rubie, CEO, Mountain Supply Co.,  Missoula, MT
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